Featured Highlights
Summary
A professional with a strong background in marketing, communications, and graphic design. Proven ability to develop partnerships and collaborate across business divisions. A deadline-driven, self-starter who is comfortable and effective working with setting the course of action for continual improvement. Excellent communication to all levels in the company, with solid organizational skills. Experienced in marketing planning and execution, social media, graphic design, web design, public relations, video production, and photography.
Education
Virginia Commonwealth University
Bachelor of Fine Arts
Communication Arts and Design
Work History
TradeWinds Resort, Director of Marketing – Creative
Oct 2021 – August 2025
Responsible for spearheading our creative team and directing the creative vision across all marketing endeavors. Conceptualized high-level designs for projects, collaborated with both internal and external stakeholders, pitched designs, and ensured alignment with client requirements. Led the development of marketing strategies in the tourism/hospitality sector, emphasizing creative leadership to enhance revenue generation.
Hotel Madison, Marketing & Revenue Manager
Jul 2019 – Oct 2021
Developed strategies to enhance hotel revenue and room occupancy through effective marketing initiatives. Collaborated closely with hotel operations, sales, and leadership teams to achieve targeted revenue, group bookings, and occupancy objectives. Oversaw all facets of marketing, including planning, implementation, creative development, messaging, communications, partnerships, and experiential activations. Produced marketing assets across multiple platforms to bolster sales, public relations, and digital engagement at all customer touchpoints.
Wild Wolf Brewing Company, Marketing & Events Director
Nov 2014 – Oct 2019
Senior leadership role responsible for developing and executing comprehensive marketing strategies that elevated brand awareness, drove consumer engagement, and supported overall business growth for the brewery and restaurant. Required a strong blend of strategic thinking, creative vision, and deep industry insight to position the brand in a competitive and evolving marketplace effectively. Led planning and promotion of on-site and off-site events, including beer festivals, product launches, and community engagements.
Wintergreen Resort, Art Director
Jul 2006 – Oct 2014
Creative direction and execution of brand marketing to include brochures, sales collateral, print media ads, direct mail, digital ads, videos, photography, and on-site marketing messages. Ensure on-time production and execution of marketing projects.